Geneve “Gen” Richter began her career at Noah Insurance in 1995 after 14-years as a stay-at-home mom to her five children. When her youngest started school, Gen joined Noah Insurance Group as a file clerk.  Along with filing duties, customer service and assisting the agents were part of Gen’s responsibilities.

Gen lives with her husband Doug in rural Amery. Gen likes to spend her spare time sewing and playing with her grandchildren.

“There’s a real sense of satisfaction for me in being able to greet clients and either direct them to an agent or help them with their insurance needs.”